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Wish you could connect with customers in-store and in-home with the same channel?

It is costly to have to advertise on TV, posters, online or in magazines AND then have to invest again in POS in-store as well.

The best thing since sliced bread

Bread Connect is a new advertising solution that uses bread packaging to connect brands with shoppers in-store AND in their home.

Impact over 17 million people every month

Leveraging the vast distribution of Tip Top Bakery brands, Bread Connect delivers unparalleled reach & frequency, with an average of 5 impacts in-store and 6 in the home per week.

Unique way to connect

This is the first time that Tip Top have offered advertising on their packaging to other brands. No other bread brand in Australia offers this unique opportunity.

Unique way to connect

This is the first time that Tip Top have offered advertising on their packaging to other brands. No other bread brand in Australia offers this unique opportunity.

Highly relevant

Bread is a natural host to a number of FMCG products, it is also the most frequently purchased grocery item, with 39% of shoppers buying everyday or every few days (Shopperpedia 2017).

‘You are what you eat’

Each campaign is based around a host bread brand, so if you’re after health-focused people, Burgen is your ideal host. If you’re after a more premium shopper then Abbott’s Village Bakery is appropriate. If you’re after heartland Aussie families then Tip Top The One is, well, the one.

Effective sales driver

Proven sales uplift of up to 15% derived exclusively from Bread Connect and communications recall of 86%.

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Sales uplift

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Communications recall

Shazam integration

Want to integrate a digital solution with your campaign? You can direct people to your own digital experience, or create one with our partner Shazam using their visual recognition solution.

Progressive businesses are onto it

Some of the brands that have ​grown sales with Bread Connect

Tailored solutions to your needs

Let us know your objectives and we’ll tailor a solution for your budget and needs.

World’s First

Accountable

Proven Effectiveness

Relevance

Enquire about Bread Connect

 

To enquire about Bread Connect please contact:
Anita Turelli:
0404 070 221
Email: anita@sondercommunications.com.au

Bread Connect is a collaboration between Sonder Communications Ltd Pty and George Weston Foods Ltd Pty